The main message is a brief but thorough statement that encapsulates the brand. It guides all brand communications at every touch-point and ensures a consistent verbal expression, to help the brand achieve its desired position in the eyes of customers and the marketplace.
The Global Maritime Group name
In order to build a unique Global Maritime Group brand, we need to refer to our company and subsidiaries using their full names. We are not to refer to Global Maritime Group as GMG or Global Maritime as GM, Global Maritime Deep Sea Mooring as DSM etc. Full names need to be used at all times to ensure we build our brand with the correct company name.
This also includes using our name/s in financial reports, weekly reports, internal emails, documents, etc. To ensure our daily communication includes the full names of all companies and entities, full name/s need to be used at all times, which requires discipline at all levels in the Group.
Global Maritime Group
Global Maritime Consultancy & Engineering
Global Maritime Deep Sea Mooring
Global Maritime Vryhof
If any questions, please contact Group Communication Manager.