’Blue sky thinking’ is a phrase that has emerged amongst business managers to represent an approach to creativity that is free from the limits of current theory or beliefs. We’ve taken the essence of this phrase, but contextualised it to our industry: blue sea thinking.
‘blue sea thinking’ captures our ability to approach maritime challenges from a fresh perspective, developing solutions that deliver safety and innovation simultaneously.
It may appear on communications meant for either external or internal audiences. The tagline should not be used universally for every application of our brand. For the purposes of basic branding (e.g. signage or
equipment) the tagline need not appear. Use the tagline to link a campaign message to the Global Maritime brand promise for any promotional purpose.
For more information see Logo and tagline .